I stumbled upon an article on the Content Marketing Institute’s website recently (by Jonathan Crossfield) about originality in content creation. It struck a chord. Not only because it was useful, but also because there are hundreds of new articles all the time about...
A recent article by Pernell Cox (Director of CX Consulting at Material+), caught our eye. It hit upon some themes we’ve been hammering on our blog in recent months. The article was entitled, “Enabling with technology, differentiating through humanity.” Sounds like...
In November, we wrote about “Gen Z in the Workforce” and then we followed that up at the beginning of December with a related post on the Great Resignation and how employers can solve their staffing shortages. It’s time to talk about both of those topics again. Some...
The well-known pollster Frank Luntz recently teamed up with Conversate Labs to have a conversation with a group of professionals who’d left their jobs during the “Great Resignation,” which Conversate Labs argues should be called, “the Great Disconnect.” There’s much...
There’s been a hot debate in some marketing circles about Google PPC Ads, with some people arguing that they no longer work (or at least not for certain types of businesses), and others arguing that they do still work if you know how to use them properly. But, rather...
