Social Media and B2B Employee Advocates

Social Media and B2B Employee Advocates

In a recent post, on Employee Advocacy for B2B Companies, we foreshadowed a future post in which we planned to delve deeper into how to apply the concept of employee advocacy specifically to social media for B2B. We think our model of each employee as an online...
What a Content Audit Might Tell You

What a Content Audit Might Tell You

Is it time for you to do a content audit? 2022 is fully off and running now. We’re about halfway through the first quarter. It might be time to reassess your 2022 content strategy now that it’s had time to work for a few weeks, but before we really get deep into the...
I Want to Hear from the Road Crews

I Want to Hear from the Road Crews

Early on the morning of January 3rd, an 8-12-inch snowstorm hit the Mid-Atlantic, causing widespread power outages throughout Virginia. I-95 was shut down for over a day, stranding some drivers – including Senator Tim Kaine – for over 27 hours. In central Virginia,...