So now let’s jump another decade forward. We’re in 2021. This year, what does writing for SEO mean? Well, a bunch of things. Solving the searcher’s query matter most — writing that doesn’t do this tends not to rank well (for long) Because...
 Ranking well on search engines has definitely changed over the years. Algorithms have become more and more sophisticated where fair use is rewarded and those bending the rules are penalized accordingly. Rankings are now determined using different factors such as...
Online video has made considerable strides in the past couple of years and will impact B2B marketing in 2021. Video was responsible for an overwhelming percentage of consumer Internet traffic in 2020 and according to Cisco, by 2022, online video will make up more than...
Everyone knows that content is king, but B2B startups have a challenging time competing with big brands and global tech companies—who have large budgets and in-house creative talent making it easy to create compelling content consistently. So, it begs the question,...
As we’ve closed out the year, it’s time to reflect on lessons learned from 2020. With Covid accelerating digital transformation for every business, from the work from home to the rapid shift to online everything, we can investigate this year from a...
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