I was born in 1997, and although I’ve only had a couple of years as a marketing professional, I am sure I’m credible enough to write about the topic at hand. I am classified as an individual that is part of the Gen Z generation that every think tank and leadership...
Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was a...
Consumers are changing, a full 70% of consumers prefer to get to know a brand via articles over ads. While social and digital marketing continues to capture an increasing share of marketing budgets, the existing digital ads are declining in value. With over 7.1B, yes...
In every new venture, entrepreneurs are faced with a handful of uphill challenges such as breaking out to a larger market, becoming a relevant player in their respective industries, and driving business results under a tight budget. Startups need for their brand to...
Despite the rapid changes in the marketing landscape, content marketing is a tactic that will never go away. It’s not only a priority among marketers, but a top initiative in c-suites across industries. Although highly prioritized, confidence levels among marketers...
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