MOBIBI BLOG

News, tips, and thoughts on digital, content, social, and influencer industries.

How to Market Your Brand to Gen Z

How to Market Your Brand to Gen Z

I was born in 1997, and although I’ve only had a couple of years as a marketing professional, I am sure I’m credible enough to write about the topic at hand. I am classified as an individual that is part of the Gen Z generation that every think tank and leadership...

5 Ways to Crush Content Marketing in 2021

5 Ways to Crush Content Marketing in 2021

As we've closed out the year, it's time to reflect on lessons learned from 2020. With Covid accelerating digital transformation for every business, from the work from home to the rapid shift to online everything, we can investigate this year from a marketing...

Dealing with a Social Media Backlash

Dealing with a Social Media Backlash

Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was a...

Content Marketing For The Enterprise

Content Marketing For The Enterprise

The power of content marketing is quite clear. Those businesses that employ a content marketing strategy have conversion rates that are six times higher than competitors that don’t. It’s no wonder why businesses are spending more on content marketing. How to Identify...

The Modern Workforce

The Modern Workforce

The modern workforce is evolving, and the idea of a traditional 9-5 is obsolete. Many technologies that were a dream entering the 2010s are now commonplace. Employees can now work how, when, and even where they want. These freedoms are transforming the workplace to...

It’s not your product, it’s your story.

It’s not your product, it’s your story.

Consumers are changing, a full 70% of consumers prefer to get to know a brand via articles over ads. While social and digital marketing continues to capture an increasing share of marketing budgets, the existing digital ads are declining in value. With over 7.1B, yes...

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