Mobibi Blog

The latest news on the Creator Economy, Social Media, and Content Marketing.

Content Marketing and SEO are the Perfect Pair

Content Marketing and SEO are the Perfect Pair

  Content marketing and SEO go hand in hand, but instead of being linked — like holding hands should be — they’re often treated as separate entities and assembled as an afterthought. SEO specialists sprinkle in keywords and add title tags and meta descriptions, while...

How to Get Started with B2B Video Marketing

How to Get Started with B2B Video Marketing

Online video has made considerable strides in the past couple of years and will impact B2B marketing in 2021. Video was responsible for an overwhelming percentage of consumer Internet traffic in 2020 and according to Cisco, by 2022, online video will make up more than...

Content Marketing for B2B Startups

Content Marketing for B2B Startups

Everyone knows that content is king, but B2B startups have a challenging time competing with big brands and global tech companies—who have large budgets and in-house creative talent making it easy to create compelling content consistently. So, it begs the question,...

How to Market Your Brand to Gen Z

How to Market Your Brand to Gen Z

I was born in 1997, and although I’ve only had a couple of years as a marketing professional, I am sure I’m credible enough to write about the topic at hand. I am classified as an individual that is part of the Gen Z generation that every think tank and leadership...

5 Ways to Crush Content Marketing in 2021

5 Ways to Crush Content Marketing in 2021

As we've closed out the year, it's time to reflect on lessons learned from 2020. With Covid accelerating digital transformation for every business, from the work from home to the rapid shift to online everything, we can investigate this year from a marketing...

Dealing with a Social Media Backlash

Dealing with a Social Media Backlash

Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was a...

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