Mobibi Blog

The latest news on the Creator Economy, Social Media, and Content Marketing.

Dealing with a Social Media Backlash

Dealing with a Social Media Backlash

Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was a...

Content Marketing For The Enterprise

Content Marketing For The Enterprise

The power of content marketing is quite clear. Those businesses that employ a content marketing strategy have conversion rates that are six times higher than competitors that don’t. It’s no wonder why businesses are spending more on content marketing. How to Identify...

The Modern Workforce

The Modern Workforce

The modern workforce is evolving, and the idea of a traditional 9-5 is obsolete. Many technologies that were a dream entering the 2010s are now commonplace. Employees can now work how, when, and even where they want. These freedoms are transforming the workplace to...

It’s not your product, it’s your story.

It’s not your product, it’s your story.

Consumers are changing, a full 70% of consumers prefer to get to know a brand via articles over ads. While social and digital marketing continues to capture an increasing share of marketing budgets, the existing digital ads are declining in value. With over 7.1B, yes...

Is Content Marketing Really Worth the Effort?

Is Content Marketing Really Worth the Effort?

Despite the rapid changes in the marketing landscape, content marketing is a tactic that will never go away. It’s not only a priority among marketers, but a top initiative in c-suites across industries. Although highly prioritized, confidence levels among marketers...

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