Traditional SEO vs. 2022 SEO

Traditional SEO vs. 2022 SEO

The biggest difference between traditional SEO and SEO in 2022 is that traditional SEO is focused on optimizing a website for search engines, while SEO in 2022 is focused on optimizing a website for people. While the goal of SEO is still to rank high in search engine...
“Humanity” Matters for Content ROI

“Humanity” Matters for Content ROI

A recent article by Pernell Cox (Director of CX Consulting at Material+), caught our eye. It hit upon some themes we’ve been hammering on our blog in recent months. The article was entitled, “Enabling with technology, differentiating through humanity.” Sounds like...
What a Content Audit Might Tell You

What a Content Audit Might Tell You

Is it time for you to do a content audit? 2022 is fully off and running now. We’re about halfway through the first quarter. It might be time to reassess your 2022 content strategy now that it’s had time to work for a few weeks, but before we really get deep into the...