User-Generated Content and Employee Advocacy

User-Generated Content and Employee Advocacy

I recently stumbled across an excellent article on Neil Patel’s marketing blog about user-generated content (UGC). I’d like to use that article as a jumping off point for what I’m going to write about today. User-generated content is, in Patel’s own words, “Content...
Social Media and B2B Employee Advocates

Social Media and B2B Employee Advocates

In a recent post, on Employee Advocacy for B2B Companies, we foreshadowed a future post in which we planned to delve deeper into how to apply the concept of employee advocacy specifically to social media for B2B. We think our model of each employee as an online...
SEO best practices in 2022

SEO best practices in 2022

A couple stats jumped out at me from Hubspot’s recent “Ultimate List of Marketing Statistics for 2022,” including that “69% of marketers invested in SEO” last year, and that the company “website is the #2 channel” for reaching customers, “behind social media.” It’s no...