“Intent matching matters a lot more than keyword matching, but intent matching mostly gets passed over for keyword matching…”
Originally posted in Niche Site Project
The biggest difference between traditional SEO and SEO in 2022 is that traditional SEO is focused on optimizing a website for search engines, while SEO in 2022 is focused on optimizing a website for...
As digital experiences have become more interconnected, what used to be separate spheres increasingly overlap. Building an online brand requires optimizing for all search, not just the engines....
I stumbled upon an article on the Content Marketing Institute’s website recently (by Jonathan Crossfield) about originality in content creation. It struck a chord. Not only because it was useful,...
A recent article by Pernell Cox (Director of CX Consulting at Material+), caught our eye. It hit upon some themes we’ve been hammering on our blog in recent months. The article was entitled,...
