“My goal is to introduce a new way to engage customers. I believe that the power of engaging your workforce in the mission reaps the biggest rewards…”
Originally posted in Project Hatch
In a previous post, we talked about “The Benefits of Gamifying Your Content Marketing.” Today, we’re going to go a little more in depth on the steps to actually doing that. Step 1: Crowdsource Your...
Once you start contemplating crowdsourcing your content marketing to your employees, you’ll probably start wondering about who on your team will excel at it. What kinds of employee advocates should...
Frank Rose, author of The Sea We Swim In, recently spoke on a podcast about the importance of storytelling in advertising. He said that with “the demise of interruptive advertising,” companies have...
Early January is traditionally the time of year when most people think about change. We set goals, make plans to achieve them, and attempt to start the new year off right. We reflect on what worked...