The Modern Workforce
The modern workforce is evolving, and the idea of a traditional 9-5 is obsolete. Many technologies that were a dream entering the 2010s are now commonplace. Employees can now work how, when, and even where they want. These freedoms are transforming the workplace to service modern workers. It’s a new world, and businesses that adapt
Read more
It’s not your product, it’s your story.
Consumers are changing, a full 70% of consumers prefer to get to know a brand via articles over ads. While social and digital marketing continue to capture an increasing share of marketing budgets, the existing digital ads are declining in value. With over 7.1B, yes that’s Billion with a B, in Ad fraud in 2019,
Read more
Small Business Content You’re Missing
Content is king, and everyone, especially businesses, knows that by now. Small businesses, however, sometimes have a tougher time pumping out content that competes with big name brands and national companies — mainly because they have such large budgets with which smaller businesses can’t compete. It sometimes boils down to a misunderstanding, though: long-form articles
Read more
Why Startups Need to Apply the Holy Trinity of Digital Marketing
In every new venture, entrepreneurs are faced with a handful of uphill challenges such as breaking out to a larger market, becoming a relevant player in their respective industries, and driving business results under a tight budget. Startups need for their brand to stand out and grow in a competitive market. Startup companies with limited
Read more
Is Content Marketing Really Worth the Effort?
Despite the rapid changes in the marketing landscape, content marketing is a tactic that will never go away. It’s not only a priority among marketers, but a top initiative in c-suites across industries. Although highly prioritized, confidence levels among marketers is spiraling down. After all, with everyone creating content, how can we ensure our efforts
Read more
Dealing With Social Media Backlash
Think before you speak. It is a piece of advice that has been given to everyone, everywhere at least once in his or her life. Years ago, saying something offensive (intended or otherwise) to someone was generally kept within a private circle even if there was backlash. Perhaps it was heard through the grapevine, but
Read more
